Implement Conversion Event Tracking -
Install Tracking Tags &
Set Up Conversion Events

To readers:

I strongly recommend hiring a freelance professional to help you set up and test your conversion event tracking effectively. This ensures it successfully posts back to your advertising platforms and web analytics tools, helping you overcome common tracking setup challenges.

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A proper setup will enable effective tracking, allowing you to gather data on audience interactions and website events—such as purchases, add-to-cart actions, lead sign-ups, and initial checkouts and form signup—on advertising platforms like Meta and Google, as well as on your website.

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If you're tech-savvy, you can find step-by-step guidance below on how to set up and activate tracking, and configure conversion events. Ideally, you should use Google Tag Manager to install, activate, and manage tracking tags and conversion events.

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Step 1: Install Tracking Tags

Step 1-1. Install the Ad Platform Tracking Tags

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Meta Ads:

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Here is the training to set up and use the Meta Pixel and Meta Conversions API for website campaigns:

Go to - https://www.facebookblueprint.com/student/path/211547-set-up-and-use-conversions-api-and-pixel-ad-campaigns

Set up and install Meta pixel on your website step by step:

Go to - https://www.facebook.com/business/help/952192354843755?id=1205376682832142

If you use a commerce platform such as Shopify, WooCommerce, Wix or BigCommerce, setting up the Conversions API takes just a few clicks:

Go to - https://www.facebook.com/business/help/433493041367251?id=818859032317965

Best practice for Meta pixel setup:

Go to - https://en-gb.facebook.com/business/help/218844828315224?id=1205376682832142

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LinkedIn Ads:

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Install LinkedIn Ads conversion tracking tag step by step:

Go to - https://www.linkedin.com/help/lms/answer/a420536

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Google Ads:

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Install Google Ads Conversion Tracking tag step by step:

Go to - https://support.google.com/google-ads/answer/12216424

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Step 1-2.Install the Web Analytics (Google Analytics 4) Tracking Tag

Google Analytics 4 :

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Set up GA4 step by step:

Go to - https://www.w3schools.com/howto/howto_google_analytics.asp

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Here is the training video for installing tags:

Go to - https://www.youtube.com/watch?v=H5dyrs84bIQ

Step 2: Set up conversion Events in Ad platforms and web analytics platform

Meta Ads:

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Set up events in Meta Ads - Use the Meta Event Setup Tool to Track Conversions:

https://en-gb.facebook.com/business/help/777099232674791

Integrate Meta Ads with GA4:

https://en-gb.facebook.com/business/help/483077987527740

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Google Ads:

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Set up events in Google Ads:

https://support.google.com/google-ads/answer/12216424

Set up events in Google Ads - Import Google Analytics conversions into Google Ads:

https://support.google.com/analytics/answer/10632359

Integrate Google Ads with GA4:

https://support.google.com/analytics/answer/9379420

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GA4:

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Set up ECommerce conversion event in GA4:

https://support.google.com/analytics/answer/14430645

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Set up Lead generation conversion event in GA4 - Using GA4 automatically collected events:

Step 1) Go to activate enhanced measurement in GA4:

https://support.google.com/analytics/answer/921606

Step 2) Create custom event ( lead generation conversion: form submit & form start) in GA4:

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2-1) In GA4, go to admin>> events >> create events

2-2) Name the event name: form_submit (  form_start to tracking form initiative action )

2-3) Define matching conditions:

Fill in the Configuration below:​

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• If you want to track form_submit event, fill in Matching conditions below:

  • event_name | equals | form_submit

  • page_location | contains | /landing/yoursignupformURL (adjust to your actual landing page URL path)

  • Click Save

• If you want to track form_start event, fill in Matching conditions below:

  • event_name | equals | form_start

  • page_location | contains | /landing/yoursignupformURL (adjust to your actual landing page URL path)

  • Click Save

Step 3) Mark the Custom Event as a Conversion

1. After saving, go back to Admin > Events

2. Find lead_form_submit

3. Toggle “Mark as conversion” on

Step 3: Test if your conversion event tracking is successfully tracked

Use GA4 DebugView to verify it:

• Enable Preview mode in Tag Manager or use Google Analytics Debug Chrome extension.

• Submit the form ( do any specifit conversion acion your want to test ) on the specific landing page.

• Check that lead_form_submit ( see if the specific conversion acion you want to test ) appears in DebugView.

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